Lori Goldrich, PhD

Lori Goldrich needed her site to do something a generic therapist-website template can’t: separate general psychotherapy from the specific Jungian techniques — dream work, active imagination, somatic practice — that are exactly what the right client is searching for, without burying them in language that reads the same as every other therapy site.

What we built:

• Full visual redesign — a calming, nature-inspired look built to match the tone of depth-oriented therapy work
• Mobile-friendly navigation — rebuilt so visitors browsing from a phone can find a specific service as easily as on desktop
• Clear service differentiation — general psychotherapy separated from Jungian-specific modalities, so a visitor searching for dream work or active imagination finds it directly
• Findable specialty care — telehealth availability and LGBTQ+ affirming care surfaced clearly for visitors evaluating fit

The visual design leans on nature imagery, a muted, contemplative color palette, and unhurried typography — the same full web design approach we bring to every project, tuned here to match the tone of the therapeutic work itself rather than the brighter, more corporate look most practice sites default to.

The harder problem was information architecture, not decoration: dream work and active imagination are meaningful, specific search terms for the right client, but only if a visitor can actually find and understand them without wading through generic therapy-site copy first. We structured the site’s navigation and page content around those specific modalities as their own findable sections, the same content-and-SEO-driven thinking we apply to any specialized practice that competes on being found for the right terms, not just any therapy-related search.

That structure has to work for two different visitors at once: a new client comparing therapists and trying to tell if this practice fits what they’re looking for, and a colleague at the C.G. Jung Institute referring a client in and needing to confirm the practice’s focus at a glance. Clear service differentiation and an uncluttered mobile experience serve both without either audience feeling like an afterthought.