Email marketing has become an essential tool for businesses to communicate with their customers and prospects. With the help of Sinawi Web Design, you can enjoy the benefits of email marketing without worrying about your budget. Not only is email marketing low cost, but it is also an effective way of generating income and maintaining a continuous relationship with your customers. You can target messages to specific niche markets, track customer responses, and see a 40 to 60% increase in your return on investment. Best of all, email marketing can enhance your other marketing strategies.
At Sinawi Web Design, we take care of every aspect of your email marketing process, from setting up an account with email marketing providers like Constant Contact or MailChimp, to creating email templates and auto-responders for your mailings. We can also help you build sign-up forms for your website, and auto-populate mailing lists at your email marketing provider after a user submits a form on your website. With our experience and technology solutions, we make it easy for small business owners to maximize their limited time and resources.
Benefits of email marketing:
- Low cost
- Generates income
- Continual contact with customers
- Target messages to niche markets
- Track customer responses
- 40 to 60% increase in ROI
- Enhances other marketing strategies
We can handle every step of your email marketing process:
- Set up account at your email marketing provider such as Constant Contact or MailChimp
- Create email templates and auto-responders for mailings
- Build signup forms for website
- Auto-populate mailing lists at your email marketing provider after user submits form on website
Why is email marketing important for small business?
Email marketing has been identified as one of the most important and effective tools for businesses to use when trying to expand their customer base. As much as it is a valuable tool, it is crucial to note that there are several regulations to be followed when sending unsolicited emails. Naturally, it becomes more challenging to execute a campaign effectively when you’re restricted in this way. Indeed, legally cleared unsolicited messages may not be as effective as one would assume.
Nonetheless, as with any other marketing strategy, a poorly planned and thought-out campaign will yield little to no positive outcome. In contrast, a well-conceived and executed email marketing campaign can produce significant results. However, one potential challenge that businesses face is that many email platforms automatically filter cold emails as spam, and this can prevent your message from reaching the intended audience.