Rowser Construction is a Petaluma-based, family-owned general contractor with over 35 years of combined experience, specializing in skylights and sun tunnel installation — developed through a partnership with Naturalight Solar Inc. — alongside full-service construction: new homes, remodels, additions, ag buildings, and trade work spanning carpentry, masonry, electrical, and plumbing.
What we built:
- Logo design — a new brand mark built from scratch alongside the site
- Full website design and development — homepage plus supporting subpages covering both the skylight specialty and the broader construction trades
- Clear service navigation — the skylight/sun tunnel niche surfaced prominently without burying the full-service trade work
Positioning a contractor as both a broad, licensed builder and a genuine specialist in one narrow niche is a real branding challenge — most visitors search for one or the other, not both. The logo and website design both had to carry that dual positioning at once: distinct enough to stand out from generic contractor sites searching purely on “skylights,” while still reading as a credentialed, full-service builder once a visitor clicks through to the trade pages.
Sinawi
WEB DESIGN