This nonprofit energy efficiency and utilities program needed more than a standard brochure site — the kind of program serving a defined membership or participant group, not a typical small-business marketing audience.
What we built:
- Mailchimp integration — synced user data, so email communications stay tied to real program participant records rather than a separate, disconnected list
- Password-protected pages — content restricted to a specific audience rather than the general public
The Mailchimp integration was built around synced participant data specifically so the program’s email communications stay tied to real records, not a separately-managed list that drifts out of sync over time — a common need for a program serving a defined membership, not a typical small-business marketing site.
Password-protected pages handle the other half of the access problem: content meant for enrolled participants stays restricted, while general program information remains public — both built directly into the WordPress site rather than requiring a separate member portal.
