B&B Music, a music event promoter based in St. Helena, needed a site built specifically around promoting upcoming shows and selling tickets online — a functional requirement, not just a brochure site, since the whole point is converting a visitor into a ticket sale before an event date passes.
What we built:
- Mobile-responsive WordPress site — built to convert on any device, since ticket buyers browse from their phones as often as a desktop
- Event listings — structured show pages built for a clean path from listing to purchase
- Online ticket sales — a direct purchase path instead of routing visitors to a third-party ticketing platform
Live event businesses live and die on a narrow conversion window — once a show date passes, that page’s value drops to zero. The mobile-responsive build prioritized a clean path from event listing to purchase on any device or screen size, rather than a generic events-calendar plugin bolted on as an afterthought.
Keeping ticket sales on B&B’s own site, rather than routing every visitor out to a third-party platform, meant the purchase flow had to be built to feel just as trustworthy and fast as a dedicated ticketing service, without the extra fees or branding handoff.
Sinawi
WEB DESIGN