If you’re looking to build a website for your business, it’s important to understand the importance of search engine optimization (SEO) to attract potential customers. In this article, we’ll explore two popular platforms, WordPress vs Squarespace, and how they compare in terms of their SEO capabilities.

WordPress is a flexible content management system that provides full control over your website, allowing you to customize it for search engines. Additionally, WordPress has a wide range of SEO plugins that make optimization easier.

On the other hand, Squarespace is a subscription-based website building service that uses drag-and-drop. While it’s easy to set up and launch, it has limited flexibility and functionality. Squarespace has added SEO features, but they come with some disadvantages, such as adding additional code that affects site readability.

WordPress, on the other hand, can be fully optimized for Google and other search engines with its flexibility, onboard features, and SEO plugins. Investing in WordPress can help increase your website traffic and conversions by boosting your SEO efforts.

In summary, both platforms have their advantages and disadvantages when it comes to SEO, but WordPress is the preferred choice for those looking to fully optimize their website.