Initial steps for SEO planning

• Compile list of keywords targeting for each page
• Create sitemap of website based on targeted keywords
• Create navigation structure based on targeted keywords and sitemap
• Create blog categories and tags based on targeted keywords
• Write website content with integrated keywords
• Create unique page titles and meta keyword and description tags for all pages and posts
• Build XML sitemap (to be submitted to major search engines – Google, Yahoo, Bing)
  
  

Perfecting Keyword Targeting & On-Page Optimization – great article!

https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization