Initial steps for SEO planning
- Compile list of keywords targeting for each page
- Create sitemap of website based on targeted keywords
- Create navigation structure based on targeted keywords and sitemap
- Create blog categories and tags based on targeted keywords
- Write website content with integrated keywords
- Create unique page titles and meta keyword and description tags for all pages and posts
- Build XML sitemap (to be submitted to major search engines – Google, Yahoo, Bing)
Perfecting Keyword Targeting & On-Page Optimization – great article!
https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization